Infacol
Services
- Product Claims
Description
Whilst being the UK’s leading Infant Colic treatment, Infacol was being challenged for market share from emerging and existing alternatives. What’s more, the brand was undergoing a total refresh and some new product claims could add weight to this investment.
Fast, Cost-effective
Claim generation
Orbital and its partners created a study that achieved x10 new claims around its treatment of infant colic, and in just 6 months. This was something the brand had never been able to achieve in its 35-year history. The ICORE claims now lie central to the brand's marketing, and Infacol has seen sales surge, as well as increased online positive sentiment.
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10 New Claims
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5-6 Months
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Successfully used in furthering the brand and its advertising
04/
Supercharged marketing outreach powered by claims
