Sudocrem

90-year-old superbrand, Sudocrem, wanted to reaffirm its place in the market as the No.1 nappy rash brand, but without the cost and time constraints of a new RCT. Orbital and its partners designed a study that achieved this in just 6 months and at a fraction of the cost of a RCT. 10x new claims were generated around the product's ability to heal nappy rash.